– Convey complex construction processes
– Easy process demonstration without a prototype
– Create an up market feel of the design
– Make your cad design look cutting edge
– Animations can simplify complicated process
– Cut through language barrier
– Dramatise boring information via exciting graphics
– Reduce time to market
– Cost advantage over making a prototype of actual design
– Educate customers about project or services
– Smooth presentation for clients via design and video
– Project description & design through 360 degree view
– Interactive feasibility of the structures design study